1.) Website SEO
You’ll learn about the crucial components you need in place to make sure your WordPress site is operating properly in this part.
Visitors like using your website and finding their way around it.
Your site can be found and indexed by search engines.
Hosting
Hosting
A trustworthy web host should be carefully chosen. You will encounter problems and difficulties if you select a subpar web host (and there are plenty of them). And maybe more crucially, unhappy visitors will leave your site and visit one on which they will have a better experience.
Speed
Nobody enjoys waiting while a webpage loads slowly. Google also prioritises websites that load quickly. Even if your hosting is excellent, there are a few adjustments you may do. For instance, WPX Hosting advises installing the W3 Cache plugin to speed up the loading of your web pages.
Security
With so many websites to attack, WordPress is the most widely used blogging platform, making it a very desired target for hackers. If you don’t take certain security precautions, you will eventually come under attack. Your hosting provider may already have effective security measures in place for you. If you choose not to, there are a few security plugins that we advise.
Indexing and Crawling
Don’t let the heading intimidate you. You must understand that in order for your blog to succeed, it must be easy to find. And the way that happens is through a Robots.txt file, which allows Google and other search engines to crawl and index your website. You can build your own or, you guessed it, get aid from a plugin.
Manage Links
The Internet wouldn’t exist without external links because there wouldn’t be a method to navigate between sites. Similar to external links, internal links allow users to navigate within your website. The following is what you must do:
Internal links – When you add fresh content to your blog, consider which older entries and pages you might link to. Consider any old sites and posts that might link to your fresh content as well.
External links – Include links inside your text that go to pertinent pages on other websites. When producing your article, you undoubtedly did research on a number of high-quality, reputable pages. Link to those pages and let the site owner know you did so.
2.) Planning and researching the content
Select a niche (How To Promote Your Blog For Free)
You must have a firm understanding of your niche, or topic, and the four to five categories that support it before you begin writing blog posts. You’ll have a difficult time promoting your material if you pick a topic that no one is interested in.
To determine whether interest in a subject is growing or waning over time, it is worthwhile to look at Google Trends. Here is an illustration of the phrase “content marketing.”
Do some keyword and topic research
You can begin organising your content once you’ve decided on a niche. Finding the keywords (or search terms) that best describe your blog is known as keyword research.
When you’ve done your keyword research, group your keywords into subjects that fit the categories listed above.
Research your audience
Consider your audience before you begin creating content. Spend some time creating a profile of the reader you are writing for (sometimes referred to as an avatar), and then adjust your content as necessary.
3.) OnPage SEO Content optimization
Include keywords in the page.
Try to incorporate your goal keywords in a few of the places listed below:
URL, Page Title, Main Heading (H1), Page Subheadings (H2/H3 etc.), and First Paragraph
The optimization of your page will benefit even if you don’t have to have them in every place (and you shouldn’t force your keyword into such areas just for the sake of it).
Optimize your images (How To Promote Your Blog For Free)
Three aspects of your photographs need to be optimised:
Make sure that your photographs are the proper dimensions for your blog page. For instance, I make sure the graphics on my site are 600 pixels wide so they match the theme and layout.
Before uploading to WordPress, make sure to compress your picture files using a programme like TinyPNG or Kraken. These tools can help your blog load and function more quickly by cutting file sizes by up to 65%.
Alt text: Always provide your image’s Alt Text a purposeful description. In addition to assisting readers who are blind in understanding what the image depicts, this also aids search engines in indexing your photographs.
Start building your list
One of the finest ways to promote your blog is through email marketing, as you’ll learn in that, because you can communicate with your readers directly. However, you must first compile a list of subscribers. And to do that, your blog must have two things in place:
a simple method for individuals to subscribe to your list.
A strong inducement to subscribe to your list, often known as a “lead magnet.”
4.) Social media marketing (How To Promote Your Blog For Free)
Popular social networks
Keep an active profile on the social networks of your choice and post frequently. Do not simply appear when you have a fresh blog post to share. Engage in conversation with others by like and sharing their content on social media, which is a two-way channel.
To best suit each network, change the message in your social media posts. You may customise your posts for each network, for instance, by using a long or short message, adding pertinent hashtags or mentions, and choosing a portrait or landscape image, utilising programmes like Blog2Social and Sendible.
Additionally, Sendible provides content recycling, a social inbox, and reply management tools so you can interact with your audience and promote your content consistently.
Social networks, forums, and communities
Social networks, forums, and communities
You have the chance to contribute, form connections, and establish your influence in online communities. But if you merely dump links, it won’t work, much like Reddit. You need to participate in conversations to add more value.
Look for well-established, active organisations with sound governance. Use the platforms appropriate to your expertise as well.
Facebook groups
Pinterest groups
LinkedIn groups
Web forums
Quora