GetResponse Review

Finding the perfect email marketing tool is tough. There are so many parts to consider. How easy it is to use, features, and of course price. GetResponse is one of the best email marketing tools around and is very popular. But is it right for you?

In our GetResponse review, I’ll take you through all the details of the software and save you a lot of time reviewing it.

GetResponse email marketing software summary

• GetResponse is a powerful email marketing tool with smart automation features
• Setting up campaigns is super easy. GetResponse helps you at each step of the way.
• Lots of templates are available for emails, landing pages, funnels, and forms. Although some can do with an update.
• I loved the easy integration with analytics and other software
• Privacy and competitive and it’s easy to scale as your business grows.

GetResponse’s most important features:

Here are GetResponse’s most important features:

1. Drag and Drop email editor: Creating marketing emails and newsletters is easy. Drag content blocks on the canvas and edit them directly. Add special elements like images, videos, and products to your emails.
2. Email templates: GetResponse comes with 120+ email templates. You can save templates for future use, design in HTML, or build your own design from scratch.
3. Funnel builder: Create complete sign-up and sales funnels. Funnels let you sell more and grow your email list.
4. Email automation: GetResponse is full of email automation features. Create drip campaigns, triggered emails, and autoresponders. GetResponse automation has lead scoring to single out your hottest leads.
5. A/B testing: The backbone of every successful campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically use the best version as the winner.
6. Landing pages: Build landing pages with a drag and drop editor. GetResponse’s landing page editor can add forms, videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
7. Customer support: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
8. Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.

Getresponse Email Marketing

Designing your first email is smooth with GetResponse. They’ve thought about the user experience. I was able to set up my first email within 10 minutes and it felt really intuitive.

Design your first email with GetResponse

Once you create a free account, you can directly start designing your actual email. Click on ‘Design message’, and you’re greeted by over 120+ email templates. Nice!

GetResponse has 7 categories of email templates. For example, you can ‘educate, promote, welcome’ your customers. Say you like an email template, press “save” and it shows up in the ‘My templates’ tab to reuse later.

After you pick a template, you start customizing your email in the email builder.

The GetResponse email editor is packed with features, yet never overwhelming. All the editing options are shown when you need them. So it’s all very intuitive.

Old school HTML code lovers can start based on an HTML design or code it from scratch, but that isn’t needed at all. It is good to know that there is also an option for custom HTML blocks inside the drag and drop template builder.

Drag & drop email editor options
In the layout section, you decide the structure and look of your email. Set up how many columns you want, basic colors, etc. The main editing is done with drag and drops content Blocks.

You can add:

• Images, Text, and Buttons
• Video
• Whitespace and margins
• Social sharing links and
• Custom HTML

My favorite part of the email editor is that you can save blocks and sections. I always use the same elements for headers, footers, and some text/images combos. So in my next email, I save a lot of time by re-using them.

Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse’s free stock images collection.

For videos, you just enter the (Youtube) link and it’ll show up embedded in the email.

The fun doesn’t stop here. Under the eCommerce tab, you can add products to your email from your online store. Provided you link with your eCommerce platform like Shopify the products are right there. And even add a ‘recommended products’ section’ for that extra touch.

Setting up your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and choose the right email list to send it to.

GetResponse Email Automation

get response autoresponder are the building blocks of automation. You create the email just like normal newsletter designs, but then trigger them to be sent as an autoresponder.

The scheduling gives you control over email delivery. You can choose to send the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to go out. For example on weekends.

The feature I like most here is the ‘time travel’ toggle. You turn this option on to deliver the email at the recipient’s local time.

Let’s dive into marketing automation features a bit further.

Marketing Automation Tools

GetResponse shines in marketing automation. It is one of the best email marketing platforms, because of the automation workflows.

I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.

Creating a customer welcome automation

On to create an automation to welcome my new customers. I start with a pre-made automation template. And after a few clicks I already have this:

I know, it looks impressive. When you zoom in on the automation flow, you realize GetResponse has done half the work for you. It’s easy to change everything as you want it.

automation editor has conditions and actions. For instance, when a customer buys something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can add as many emails and conditions as you want.

For this email campaign, I’ve created a flow where my new customers get two emails in two days. Then, for my convenience, I separate customers who clicked on my email. Once the campaign starts, GetResponse keeps track of all of this automatically.

My score for GetResponse automation is 8,5/10. It takes a bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to build complete customer journeys. Create your own automation, build customer profiles and personalize emails.

Getresponse automation workflows

With GetResponse you can create automation workflows for:

• Lead qualification
• Engagement and retention
• Post-purchase notifications
• Abandoned cart triggers
• Webinars and online courses
• Sales promotion, and
• Affiliate marketing

These are just some examples. With the pre-built automation templates and a bit of tweaking, you can build your own automation with precision.

Funnel builder

Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages, etc.

GetResponse’s conversion funnel builder starts by asking if you want to:
1. Build your email list (or leads)
2. Sell products
3. Promote a webinar

GetResponse pros and cons

Let’s pull out the weighing scales and compare the pros and cons of GetResponse.

What we like the most:

• Perfect for scaling, supports both small and large businesses
• Landing pages and conversion funnel included
• Webinar funnels
• Large collection of templates
• Advanced marketing automation features
• One month free trial without credit card
• 24/7 chat and email support

Can be better

• No money back if you cancel an annual plan
• The landing page builder is good, but some templates look outdated

GetResponse bottom line: Is it the right fit for you?

GetResponse fits the bill for a powerful and capable online marketing software. Here’s how we score it:

Ease of Use: 8,5 / 10
Value for Money: 8,5 / 10
Editor and templates: 7.5 / 10
Functionalities: 9 / 10
Email Automation: 8 / 10
Customer service: 8 / 10
Total score 8,5 / 10

GetResponse gets an 8,5/10 for its user interface, automation features, and value for money. The landing page builder could do with an overhaul but I’m sure GetResponse is already on it.

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