What can an about page do for your blog?
Traffic growth and improved SEO are the initial advantages. Visitors to this page include both paying customers and casual web surfers. They want to know who you are and what you have to offer, similar to your Features and Services pages. Even years after you first developed it, this page will eventually rank among your website’s most popular pages.
Even Google is aware of this page’s significance. In the search result snippet for a brand’s name, you’ll see a reference to the About page as a top-level page on the brand’s website.
This page will be seen by a significant fraction of your visitors, giving you a rare opportunity to engage them and persuade them to do a certain action. Both of these topics will be covered in the article’s remaining paragraphs.
Identify your audience
We’ve already determined that a key source for a call to action on your website is the About page. You can persuade new people to join your email list, buy your products, or even follow you on social media platforms if you play your cards well.
As long as you refrain from writing tedious, wordy descriptions that are completely centred on yourself, as most brands like to do with their About pages, you can do this task easily.
Does this imply that you should never discuss yourself? Definitely not. Even if you’re introducing your brand, you should still describe yourself and your background. It simply implies that even while your About page is you guessed it about you, you shouldn’t always be its only subject.
Choose your target market and decide what issue is most important for them for you to address. Think less about what you do and more on how you might assist your audience in achieving their goals as you write your website.
Utilise storytelling
You are aware of the essential elements that should be included in your About page. Let’s now discuss the proper format for writing it. You may engage your audience and understand exactly what they’re suffering with in your area by using the art of storytelling. This calls for being open and truthful about your degree of experience, your successes, and most importantly your shortcomings.
Consider the case when you write a blog about skating. There was a time when you didn’t even know how to choose high-quality parts for your skateboard or how to go on it. You may be able to perform the most difficult feats and skate the largest, scariest ramps, but your readers aren’t at that level.
To excite their interest, show them videos and pictures of you landing trick after trick, but if you want to captivate them, relate to them personally. Don’t be afraid to mention how nervous you were to get onto a board for the first time or how long it took you to complete your first trick as you compose your page.
These kinds of information convert admirers into devoted clients. They aid in giving your About page more substance overall so it isn’t merely a list of all your achievements and services.
Use a catchy slogan as your headline
Use a snappy tagline that appropriately sums up your brand at the top of your About page, just as you would use a clever headline to draw readers in to every blog post you write.
Note that neither the title you provide the page’s H1 tag nor the page’s page title in WordPress are yours. It’s just a sentence that appears prominently before the description of your brand.
It is entirely up to you what this tagline says, but it must fit your brand. It might be a moniker you go by, a pithy description of who you are, a quotation, or anything else you think would grab the reader’s attention.
Use brand-appropriate images
No matter how you utilise photographs in blog posts, you must be careful while using them on your About page. This means that while high-quality stock photographs from websites like Pexels, Pixabay, and Unsplash are OK for blog articles, they are inappropriate for a page aimed to define your brand.
Use original photos for your brand rather than ones that are related to it. Incorporate pictures of you, your office, or even objects from your life if you wish to use actual images.
Use the right aesthetic for your brand
You don’t need any coding experience to design stunning, completely original websites with Squarespace or WordPress page builder plugins. Sadly, this doesn’t imply you should let your imagination run wild and make any type of design you like.
Your website’s aesthetic should be consistent with its entire design, even down to the colour palette you choose for use. A sidebar shouldn’t be present on your About page if none of your other pages do, according to this rule.
With the same way, your About page shouldn’t be covered in pastel pink if the rest of your site’s pages all have a white background. Instead, design sections with coloured backgrounds using a full width template in Elementor (or your chosen page builder).
The typeface you use on this page should be consistent with the two or fewer fonts you use throughout your website. Instead of overwhelming your visitors with too many font types to learn, this variation encourages them to look in a particular direction.
Actually, your About page doesn’t require a writing style that greatly differs from your blog content. To distinguish between sections, a few sentences, pictures, and titles will do. It’s preferable to keep things straightforward and consistent with the rest of your site, however you can employ themed parts here and there if necessary.
Use a single call to action
Let’s finally discuss how to close your page. Your email list, a specific product, or a social media channel you frequent should all be promoted in a single call to action. Pick your email list or product as an alternative if you utilise floating social sharing buttons.
We use the term “single” call to action for a very clear purpose. It is here that minimalism excels. You can steer your reader to a particular action you want them to perform without having to worry about them becoming sidetracked by limiting their options.
By enhancing your call to action with the other suggestions on this list, such as by using the narrative technique to build up to it, you may truly increase your conversions.
Final Notes
Writing a about page for your blog is one of the most challenging tasks you’ll face when getting started, but it needn’t be as terrifying as you would think. All you have to do is combine the details about yourself you had intended to convey with your understanding of the challenges your target audience encounters.
The focus of this article was on the most important things for you to consider, but it left out a few other things you might want to put on your website. They include genuine details like phone numbers, locations, and a dictionary.
Even better, you may build a unique hybrid by combining your Start Here page with your About page. This will enable you to direct new visitors to different products, articles, and guides depending on where you believe they should begin their education in your business.