Timing is crucial when it comes to marketing.
When should content be posted on Facebook? How long will someone read your page for? When will your Instagram photos receive the most interaction? When should a blog article be published for the best results?
When a blog post is published and social media updates are shared at the right time, everything goes well: lots of readers visit the blog and the overall amount of traffic increases dramatically; affiliate links are clicked and used to make purchases; email signups are gathered; and there are lots of social media shares.
There isn’t a universal “optimal moment” to write a new blog entry.
It’s possible that there isn’t even such a thing as the “optimal moment” to publish.
Just hear me out before you decide to follow in the footsteps of content marketers, even if I can already feel their vengeful stare burning a hole into my brain. I can assure you that I truly have some supporting data for my astounding assertion.
Additionally, I’ll demonstrate how to choose the very best moment to produce fresh blog entries. individualised for your site, your audience, and you.
Why is this blog post being written?
Look at the purpose of the upcoming blog article you intend to write. Are you attempting to earn a living through affiliate sales? Is the article you just had to fill out an opinion piece?
Why even matters any of that? It seems to matter after all, and it really just comes down to common sense.
Affiliate-based blog posts
Consider writing a lengthy, in-depth listicle-based blog article containing affiliate links to several goods you are discussing. When do you think it would be appropriate to submit that blog entry? midway through the month? when the month is over?
Don’t you think it would make more sense to publish the article around the time when most people receive their paychecks, making your affiliate links more appealing and encouraging people to spend their hard-earned money?
A poll of more than 1,000 US employees found that Friday was the day when they most frequently received their paychecks (55%).
Check out our amazing affiliate blog post here.
Sponsored blog posts
Let’s move on to discussing sponsored pieces. You should publish these at a time when they are nearly certain to receive the greatest traffic, link clicks, comments, social media shares, etc.
The more involvement you create, the more advantageous and fruitful your partnership with a company is going to be. Higher engagement, in turn, presents the option to charge more for collaborations and opens the door to future partnerships that are bigger and better.
This entails determining the periods when your blog receives the greatest interaction, especially on social media.
Learn from the experts
When should I publish blog entries for social shares?
A study found that the afternoon and evening are the optimal times to publish blog content in order to receive the most social media shares. The most popular blog articles in terms of Facebook, Twitter, and other social media sharing were those that were posted about 3 p.m. [Eastern Standard Time] and into the early evening.
But that is Eastern Standard Time, which lags GMT by 4 hours. There are two methods to use and adjust this information if you blog from the UK:
1 – The same afternoon/evening timeframe is probably successful in both the UK and the USA. The majority of individuals will be returning after a long day at work around that afternoon/evening hour, making supper while they do so and checking Facebook, then unwinding later.
The pace of life slows down a little, leaving more time for the fun pursuits like watching movies, reading blogs, playing a little online poker or anything else individuals love doing online.
2 – There are TWO potential ideal times to publish blog entries if you have readers on both sides of the river.
I run a blog with a UK readership that mostly attracts visitors from the US.
The US accounts for 43.2% of readers, the UK for 31.1%, India for 6.2%, and the rest 19.5% are dispersed across Canada, Australia, Malaysia, the Philippines, Singapore, South Africa, Romania, and other nations (figures are averages).
If I post to my blog and share content on social media during peak UK viewing hours, I’m really only reaching 31.1% of my readership.
On the other side, if I release them at US-popular periods, I’ll be aiming for 43.2% of my readership.
The answer is straightforward: write the blog entry during peak UK hours, then utilise social media to re-promote it during peak US hours.
Consistency is always key
The importance of consistency in blogging cannot be overstated.
When it comes to blogging and blog marketing, if you’re going to concentrate on ONE thing, make it to routinely post on social media and write blog entries. It is preferable to write two new blog entries each month as opposed to six in a single month and then nothing for six months.
With a tight and reliable publication schedule, such as posting every Friday at 9am without fail, several bloggers have found significant success. Reliability and consistency are frequently related, so when you come out as a constant and trustworthy source, readers and followers will be more likely to trust you.
How many weekly blogs are there? The experts weigh in.
The frequency of your blogging should depend on the size of your site and the results you hope to achieve, according to HubSpot.
You should produce 3 to 4 completely new pieces every week, each properly optimised for search engines, to increase organic traffic (from sources like search engines).
On the other side, larger blogs will need to post more regularly than that: 4 to 5 times each week, but a mix of fresh and updated content.
However, things differ if your goal is only to raise awareness of your blog or business. In such situation, posting new (or updated) content less frequently, such as a few times per week, is acceptable for both smaller and bigger blogs.
According to research, businesses that publish 16 or more blog articles per month receive 3.5 times as much traffic as those who only write 4 or less.
SEO and best times to publish blog posts
What do you do right away after publishing a fresh article on your blog?
You immediately visit the social media platforms you use to advertise your blog post, share the link, or check to see if the automatic publication of a Tweet, Facebook update, or whatever has been effective. (Since you are aware of how much WordPress enjoys playing about and occasionally failing to function as you would like it to.)
It’s wise to share a new blog post right away on social networking.
You can have a very long wait if you’re waiting for search engines to direct traffic to a new post. But you may start getting visitors right now by sharing the links to your most recent blog posts on social media.
When you publish the blog post’s promotional content, such as on Twitter, Facebook, Pinterest, Instagram, etc., is more crucial than when you publish the blog article itself.